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| Title: | The Neurobiology of Optimal Human Design |
| Description: | We'll examine the biology of the human experience, the triggers employed to create an optimal experience as it relates to interface design, marketing, and retail spaces, and how to integrate these common factors into ones product to impact positive emotional association, memory, and thus increase conversions. |
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Roger Dooley - President of Dooley Direct, LLC. Dooley, author of the popular blog, Neuromarketing, is a consultant and entrepreneur who combines knowledge of emerging phenomena such as brain science-based marketing and social networking with decades of hands-on marketing experience. He helps companies understand the implications of new technologies and techniques, and guides them in the implementation of practical strategies to adapt to them. |
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Dr. A.K. Pradeep - President and Chief Executive Officer of Neurofocus Before founding NeuroFocus, Dr. Pradeep was the Founder and Managing Partner of Meridian Consulting, LLC a privately held California company specializing in governance consulting, and customizing and applying GE best practices to multiple industry sectors. He is also the founder of BoardVantage, a company founded in 2000 providing web based corporate governance platform for corporate boards of directors. Dr. Pradeep serves as Chairman of the Board of Wilderness Press and as Chairman of Vigiliant Privacy Corporation. He holds a PhD in Engineering from the University of California at Berkeley. |
Ben Sykes |
Ben Sykes - Founder of interActoid and Human Experience evangelist Ben Sykes is a dev/design hybrid with 14 years experience designing / dev'ing positive human experiences for rich internet applications, desktop / soft clients and web sites. |
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Brian Clark |
Brian Clark - Founder of Copyblogger, new media writer/producer, entrepreneur, and recovering attorney. Brian Clark teaches online marketing, social media and copywriting techniques at Copyblogger, and instructional design and learning psychology with his Teaching Sells program. Brian uses all the techniques he teaches “in the field” as the CEO of a multi-million dollar online enterprise, and will offer practical applications related to the way our brains work. |
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